While I don’t really agree or abide by the traditional divide that’s espoused for mission-driven (largely nonprofits) organizations versus for-profit… Read more What Makes a Socially-Focused Brand Unique?
My mom has this voice she used with me a lot in grad school when I would go home for… Read more Are You Overwhelming Rather Than Reaching Your Audience?
Unless your personal social media presence is highly branded, chances are you can’t just take what you’re doing on your… Read more Don’t Manage Your Organization’s Social Media the Way You Manage Your Social Media
The current reality of marketing is cross-cultural communications. We exist across boundaries of time and space–not in some theoretical aspect,… Read more Self-Reflexivity: A Necessity for Your Communications
Reading this article from Fast Company got me thinking, especially this line: “Great brands are built from the inside out; they… Read more Branding is About More Than Looks